Our growth strategy includes acquisitions of existing properties and development of new hotels.
Site Search and Selection
Salita is constantly looking for and evaluating new hotel development sites using established criteria to measure the likely performance of these proposed projects. A combination of in-house knowledge and support and corroboration from established hospitality consultants makes certain projects are thoroughly vetted prior to development. Salita does an in-depth analysis of potential hotel sites located in prime tourist and commercial areas that lend themselves to the development of a hotel product that relates to the surrounding community. The primary focus is on areas with strong growth potential such as corporate demand generators or downtown areas that are underserved by the existing hotels in the market.
Opportunity Criteria
Salita Development seeks opportunities with compelling locations within an established or quickly growing market place. Prospects mostly originate from existing relationships providing unique first look situations. Salita bridges the entrepreneurial gap between start up and operational stability bringing the proper resources together to guarantee success.
Salita uses thorough due-diligence methodologies for selecting opportunities. In general, we look for opportunities with the following criteria:
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Compelling Location
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Growing Market
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High Return on Investment
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A Definable Timeline
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Manageable Process
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Identifiable Exit Event or Long Term Asset Appreciation
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Methodology & Process
Salita will focus on building a portfolio of leading hotel properties financing investments through private equity and debt finance sources as well as potentially other partners and investors. Salita Development will strategically evaluate new opportunities based on the following research and analysis:
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Market Area Review
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Hotel Site Analysis
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Hotel Supply and Demand Analysis
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Competitive Positioning of a Proposed Hotel
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Estimates of Future Operational Performance
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Projections of Future Financial Performance
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Once an opportunity has been vetted and determined to deliver above average returns on investment to investors the team will conduct internally, and engage consultants to assist in:
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Economic and market feasibility analysis
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Proforma income and expense feasibility and construction cost analysis
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Joint venture and partnership structuring
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Zoning, legal, and governmental coordination and approval
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Assembling of design team specialists
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Obtaining franchises, when appropriate
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Financing arrangements
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Leveraging Strong Partnerships
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Active Management of Asset
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Project Management
Successful opportunities becoming successful products are the result of diligent project management. Each project is actively managed to ensure completion. Salita Development leverages strategic relationships, network resources and internal capabilities to bring the best management team to each project.
Salita typically aligns itself with established industry members that bring deep expertise to projects, thus creating dynamic project teams.
